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SOUND

Listen. Understand. Shape.

Before it became a profession, sound was a way of understanding how technique, sensitivity and responsibility can work together.

Gianluca Luisi at an audio console beside a screen displaying a digital mixer

FROM MUSIC TO SOUND

I wanted to understand how a record was made.

Music was already an active part of my life: I was DJing, searching for records and putting together sets. But at a certain point, playing and mixing other people's music was no longer enough. I wanted to make records of my own and truly understand how the music I heard was made. That desire led me to study sound engineering: the path of a signal, the choice of a microphone, the balance of a mix, and the way electronics, acoustics and intention come together as a single experience.

I had the opportunity to join the crew of a cruise ship as a DJ for the first time. I thought it would be a one-off experience. In reality, the path I had begun so that I could produce my own music started to grow into something broader on board: my passion for music and my technical training began to come together in my work.

Gianluca Luisi at the mixer with headphones around his neck
At the mixer while selecting music.

LIVE / ON BOARD

From the mixer to technical responsibility.

Even as a DJ, I often found myself wherever there was a problem to solve. On a large ship, with many spaces and systems dedicated to entertainment, unexpected issues were part of everyday life. To me, they were an invitation to understand what was happening, step in and get things working again.

Entertainment on board never stopped. Every day brought technical and artistic rehearsals, two performances, and systems that had to remain ready across the theatre, nightclub, lounges and other entertainment venues. Audio, lighting and video had to work together.

That approach was noticed and, on a later contract, I returned as Head Technician / Stage Manager. I coordinated a small team and was technically responsible for the shows and entertainment systems. The responsibility was greater, but I continued to listen to and learn from colleagues with more experience.

That is where I understood that solving a problem is not only about knowing the equipment. It means staying calm, recognising priorities and enabling everyone else to do their work well.

Gianluca Luisi in the theatre control room while preparing for an evening performance
During the preparation and technical rehearsals for an evening in the theatre.
MSC Lirica moored, seen from shore behind a row of palm trees
During a port call.

THE STUDIO YEARS

Shaping what people hear.

A friend I met during my studies later moved to Rome to work at Cat Sound International. He strongly encouraged me to join him because he believed in my abilities and saw a place for me in that world. That trust led to six years of working together at Cat Sound.

Every project required something different. Sometimes the job was a clean, precise recording. At other times it involved editing, synchronisation, sound design, mixing or final delivery. The point was not to apply the entire process every time, but to understand what the work genuinely needed: in some cases, capturing a voice well was enough; in others, we had to build the entire sound world of a few seconds from the ground up.

We were a small team, and the volume of work required consistency, communication and constant attention to detail. Television and radio commercials, sessions with actors and voice artists, international material and telephone voice services called for different approaches, but demanded the same precision.

Gianluca Luisi seated in a Cat Sound control room seen from above
One of the Cat Sound studios, Rome.

SELECTED WORK

A few seconds. Many decisions.

Screen displaying a Pro Tools session with audio tracks and images from a TIM commercial featuring iPhone
An audio session for a TIM commercial featuring iPhone.

Advertising audio has very little time to explain itself: in just a few seconds, a voice, an atmosphere or a single detail must find its place immediately. In video commercials, sound supports the images without overpowering them; in radio commercials, it has to create the atmosphere on its own and make the listener imagine what cannot be seen. Sometimes the same campaign included both versions, united by the same theme but adapted to two different media.

Over six years at Cat Sound, I contributed to a broad range of campaigns, commercials and audio materials for Italian and international brands. Apple, Enel, TIM and Poste Italiane are only a few examples, not a complete list. Much of this work took shape in sessions with actors and voice artists: I recorded the voices and, depending on the project, went on to handle synchronisation, editing, sound design, music integration, mixing and final delivery.

Voice prompts for telephone services were a different area, but demanded the same ability to turn directions and intentions into a clear, coherent result ready to be heard outside the studio.

  1. RECORDING SESSIONS

    Voices and performances

    Recording sessions with Italian and international actors, voice artists and other professionals, shaping the method and workflow around each voice, performance and production.

  2. TV / RADIO ADVERTISING

    Campaigns and commercials

    Campaigns and audio materials for Italian and international brands, with a contribution that could include recording, synchronisation, editing, sound design and mixing: a representative selection from a much broader body of work completed at Cat Sound.

  3. VOICE SYSTEMS

    IVR voice prompts

    Recording, editing and final delivery of IVR prompts for telephone operators and services, including Wind: less visible work in which clarity, continuity and precision were essential to every message.

VOICES / PEOPLE

People before names.

The studio gave me the opportunity to meet Italian and international actors, voice artists and other professionals. Whether or not someone was famous, the work demanded the same attention: in front of a microphone, what mattered was listening, trust and creating the conditions for someone to perform at their best.

One of the encounters I remember most warmly was with Morgan Freeman. After an initial session, he returned one or two weeks later, on a Saturday when the studio was normally closed, and specifically asked to work with me again. What makes that memory important to me is not his fame, but the trust behind such a simple request.

That experience showed me how naturally talent, simplicity and humility can coexist.

Gianluca Luisi in the studio with Morgan Freeman
With Morgan Freeman at Cat Sound.
Gianluca Luisi in the studio with Dustin Hoffman
In the studio with Dustin Hoffman.
Gianluca Luisi in the studio with Belén Rodríguez
In the studio with Belén Rodríguez.
Gianluca Luisi in the studio with Pierfrancesco Favino
In the studio with Pierfrancesco Favino.

METHOD

Listen before acting.

Sound design taught me to observe before adding, to distinguish what is necessary from what merely fills space, and to treat every detail as part of a larger whole.

It also taught me something about my own limits: waiting for the perfect idea can prevent you from starting. Over time, I learned to create a first version, listen back, refine it and carry it through. Precision does not come from standing still, but from a sequence of conscious decisions.

That method stayed with me as my work moved into other fields: understanding the system, identifying what was not working and shaping a practical solution.

The on-board theatre control position with a mixing console, monitors and audio equipment
The MSC Lirica theatre control room, also configured for audio editing and post-production during my time on board as Head Technician.

CONTINUITY

Sound remains a way of thinking.

I no longer work in a studio every day, but sound is not a closed chapter. It taught me to listen before acting, to look for the cause behind a problem and to recognise how often quality depends on details that cannot be seen.

The tools and the context have changed. That way of working has remained.

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